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National Consumer Rights Day: Importance Of Authenticity When Buying Health Supplements

Written By HealthKart
Medically Reviewed By Dr. Aarti Nehra

National Consumer Rights Day

National Consumer Rights Day is observed on December 24 every year in India in order to create awareness about the rights and power of a customer. Before we dive deeper into the significance of Consumer Rights Day in India, it is important to understand the role of a consumer. Here’s how to define consumers – they are the end users of a product or service which they’ve paid for and this is why it is important to not break their trust.

Why is National Consumer Rights Day Important?

Given below are some of the significant reasons describing the importance of celebrating National Consumer Rights Day:

  1. The government establishes fixed prices and rates for practically all goods and services, yet the majority of vendors engage in price manipulation, quoting prices that differ from the government set pricing, thus jeopardising consumer rights. 
  2. ‘Jago Grahak Jago’ (Wake Up Consumer) is a customer education campaign started by the Department of Consumer Affairs. As a part of this campaign, the government has used print, television, and radio commercials to raise consumer awareness and educate people about their rights as customers.
  3. Consumer Rights Day was established under the Consumer Protection Act to protect the customers from market exploitation such as differential pricing and receiving different or defective items.
  4. The Consumer Protection Act came into power in 1986 after the approval of the President of India. This consumer act states that people must be aware of the services provided by the government for consumers, and to that end, this day was established. 

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Know Your Rights as a Consumer

There are six consumer rights that you should be aware of. Let’s take a look at the types of consumer rights:

1. Right to Safety/Stay Protected from All Kinds of Hazardous Goods: Every customer has a right to be protected from products that are detrimental to their health or property. Consumers should only purchase quality-certified products marked with AGMARK, ISI, etc. 

2. Right to be Informed: The consumer must be aware about the quality, amount, potency, purity, standard, and price of goods in order to protect themselves from unfair commercial practices.  

3. Right to Choose: This is the right to be assured of access to a diverse range of products and services at a reasonable price, wherever practicable. Also, it is entirely up to the consumer to decide whether or not to purchase a product.

4. Right to be Heard: Every customer has the right to file their complaints about unfair trade practices in a consumer forum. As part of this right, businesses must also establish complaint cells where they can review client complaints.

5. Right to Seek Redressal: This right ensures that consumers have the ability to seek compensation or redress for unfair or restrictive trade practices. 

 6. Right to Consumer Education: Every consumer has the right to receive knowledge regarding consumer law. The government has launched numerous measures to educate citizens about their rights through media and school education. 

Here are some measures you can take to ensure you are significantly aware of the consumer rights that you can exercise: 

  1. There’s a need for consumer awareness. The local events in your town that are organised to boost consumer awareness and address issues of public policy are a good place to start. 
  2. It happens much too frequently that we are taken advantage of by a business or service and choose to ignore it. Through social media you may bring attention to these instances and inform other consumers about them. 
  3. When shopping online, go for a trusted online portal like HealthKart, which is certified and practises product authentication and transparency. And let people around you also know about the best and reliable shopping destinations. 

Conclusion

Now you must have a fair idea about the importance of consumer rights. Knowing your consumer protection rights and making people aware of them can really prevent you and people around you from getting duped. This National Consumer Rights Day, do your bit by informing people about the list of consumer rights and make your and others’ shopping experience safe and hassle-free.

Frequently Asked Questions About National Consumer Rights Day

It is extremely important for today’s consumers to be aware of their rights. In order to ensure utmost consumer protection, National Consumer Rights Day is celebrated.

The Consumer Rights Day in India is celebrated on December 24 because it was on the same day in the year 1986 that the President of India approved the Consumer Protection Act 1986.

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